Insert-card frame



Aug. 12 1924. 1,504,826

M. M.. LARSEN INSERT CARD FRAME Filed Oct. 8, 1923 Patented Aug. 12,1924.

- UNITED STATES I'vIADS M. LARSEN, OF COLTON, CALIFORNIA.

INSERT-CARD FRAME.

Application filed October 8, 1923. Serial No. 667,259.

To all whom it may concern:

Be it known that I, MADS M. LARSEN, a citizen of the United States,residing at Colton, in the county of San Bernardino and State ofCalifornia, have invented new and useful Improvements in Insert-CardFrames, of which the following is a specification.

Although my present invention is referred to as an insert card frame, itmight also be described as a display easel especially suitable forsidewalk or similar use in the making of announcements of movie programsor the like; and it is a special object of this invention to providemeans, preferably comprising resilient elements for suitably supportingpictorial or other advertising matter, such as the familiar coloredposters, in such manner as to give to the whole or a part of the matterdisplayed the character of a transparency.

In one form of my invention I may provide a suitable main frame, such asa subboth a fixed inner back-plate and an outer removable back-plate,the latter, when employed,being optionally provided with a vreflectingconcave surface through which may extend a suitable socket'for anincandescent electric light orthe like, so arranged as to permit of aremoval of the entire outer back-plate, when desired, by sliding thesame longitudinally and beneath a bow or bridge by which a removablesupporting leg or brace, or equivalent supporting means, may optionallybe retained.

Other objects of my invention will appear from the following descri tionof a preferred embodiment thereo taken in connection with the appendedclaims and the accompanying drawlng, in which- Fig. l is a pers ectiveview of an insert card frame embo ying my invention but with partsbroken away to show one type of resilient means which may optionally beemployed to hold an inserted card in its desired position.

Fig. 2 is a similar view, but showing the back of an insert card frameof a type referred to.

Fig. 3 is a vertical section through a frame of the same generalcharacter.

Fig. 4 is a detailed view showing a coinplemental closure plate whichmay optionally be employed in a manner hereinafter referred to, and useof this plate being indicated in Fig. 3 but not in Fig. 2.

Referring to the details-of the specific embodiment of my inventionchosen for pur poses of illustration, 1 is a box-like frame which may beformed of sheet metal or the like, the longitudinal or side elements ofthis frame being indicated at 2 and 3, provided with inwardly extendingfront flanges 4 and 5, which may meet or overlap corresponding flanges 6and 7, shown as extending respectively from the top element 8 and thebottom element 9, one or more transverse bands 10 being secured in anintermediate position in such manner as to provide suitable openings forthe display of two or more cards, posters or the like.

The frame 1 mayoptionall v be surmounted by a plate 11, integral with orsecured to the top element 8, and adapted to display the name of aparticular theatre or other establishment; and the respective sideelements 2 and 3 may also be provided with guiding and retaining fins or"flanges 12, 13, respectively, broadened at 14, 15, to pro videretaining and guiding means for a removable outer back-plate 16, andthis removable back-plate, instead of being adapted to cover the entirerear surface of an insert card frame of my improved design may beadapted to extend only to the elevation of the transverse strip 10, andit may optionally be provided with illuminating means such as anincandescent light bulb 17, seated in a socket 18, extending through orsupported by a conical or parabolic or other concave reflecting surface19, secured at or near the center of said removable back-plate, andconstituting a means for illuminating from the rear a pictorial or othercard 20, shown as secured within the comparatively large displayaperture below the transverse strip 10.

'In order suitably but removably to suppOlftltLx poster or card-or'anydesired adver tisingyorequivalentmatter in such manner. as; to permit ofthe indicated illumination thereof/from the rear, to give the effect ofa transparency, I. may provideany suitable means, such as the fixedinner back-plate 21,.which may be integral with. or perma-- the'ends 24,24', one ofwhich may be permanently secured, as by rivets 25.' Althoughany desired number of spring supports 22,

or their equivalents, may be employed, this depending upon the absolutesize of the insert card frame in connection with which they are to beemployed and also upon the stiffness of the cards or sheets 20 which aretob'e used therein, and depending also upon whether or not my frame-isglazed, and although. a single such resilient supporting element maysometimes suffice, I have obtainedadvantageous results by the employmentof two or more such supports, the use of three being suitable to theform of my device shown in Fig. 1,it' being obvious that, whenilluminating means of the general character referred'to are employed,the

inner or fixed back-plate 21 must be provided with an aperture orapertures 21, to permit' the .passage and dispersal of lighttherethrough.

When itis desired to provide rear illumination for only the lower andlarger card 20,.I may optionally provide a transverse strip 10 with aninwardly and rearwardly extending. rib or fin 26, thereby restrictingthe upward dispersal of light; but, it will beobviousthat, when itis'regarded as de-- sirable toproviderear illumination for an upper card27, instead of provldlng special illumination therefor, I may omit thefin 26 and I may optionally employ, to prevent the escape of,light, andto reflect the same to and through the card 27, a complemental closure.plate 28, of a character separately shown in Fig. 4', this complementalclosure plate: being preferably sufficiently wider than the back-plate16, which is retained by the widened flanges 14 and 15, to be securelyheld, after insertion through the cracks 29, 30,rby means of thenarrower flanges 12 and 13, or. their equivalent.

In orde'rr'tormlt easy insertion. or-removal ofa'bacli-plate 16, or itsequivalent, Imay rovide the same with a finger piece orhan 1e. 31, asimilar finger piece 32, being 1 optionally provided upon thecomplemental closure plate 28; and-to. retain. the upper card 27, or itsequivalent, I may provide an Y suitable means such as the upwardly extening projections 33, shown as formed by cutting. and rebending suitableportions of' the transverse strip 10, a cooperating strip 34 beingoptionally secured to or integral with the upper' frame element 8.

Although any suitable means might be employed for the supportof aninsert card frame of the character above described, 1 consider itadvantageous to employ for this purpose a transverse bow or bridge 35,shown as sufficiently bent outward to permit of the movement of thesocket 18 thereunder and as secured at its ends 36, 37, to the flanges14, 15, and as provided at an intermediate point or points with suitablesleeves or sockets, 38, adapted to receiw a pin or pins upon acooperating supporting element.

Although other suitable cooperating supporting means might optionally beprovided, I have shown my easel or frame as supported by meanscomprising an inclined leg or brace, 39, optionally formed mainly orentirely of sheet metal suitably rebent to form a pair of supportingfeet 40, 41, and provided at its upper end with a pin or pins 42,adapted to enter the sleeve or sleeves 38, and preferably curved, asbest shown in Fig. 3, in such manner as to form anti-rattling andanti-slipping connection therewith.

Although I have herein described one complete embodiment of myinvention, suggesting various alternatives as suitable to differentconditions of use, it will be under stood that various features of myinvention might be independently employed and also that variousadditional modifications mi ht be made without a departure from thespirit and 'scope of my invention asthe same'is indicated above and inthe following claims. For example, when rear illumination is notrequired, it will be obvious that my movable back-plate, if used at all,may resemble, in general character, the complemental closure plate bestshown in Fig.4; and it will be obvious that my illuminating means may beplaced at any desired elevation relatively to my main frame.

What I claim is: 1. In an insert card device"; an open front box-likemain frame, a back having a li ht opening, and resilient means forsupporting a card near the front thereof while permitting light theretofrom the rear. 2, In an insert card device, a main frame having an openfront and provided with an open fixed back-plate and provided with meansincluding a lamp slidinglymounted for admittin' light through the backplate to the rear 0 a card supported in the frame. 3. In an insert carddevice, an open main frame provided with a fixed back-plate having anopening and with a movable back-plate carrying illuminating means hehindthe opening.

4. In an insert card device a. main frame having an open front andprovided with a fixed back-plate having an opening and with a movableback-plate carrying illuminating means comprising aconcave reflectorprovided with an incandescent light behind the opening.

5. In a card frame having an open front and provided with sides and aremovable back between the sides, supporting means comprising a bowsecured to said sides and clearing the back, and a removable braceadapted to co-operate therewith.

6. In a card frame provided with a removable back, supporting meanscomprising a bow secured to said frame and a removable brace adapted tocooperate with the bow and provided with a curved pin'adapted tointerfit with a sleeve provided on the bow.

independently changeable cards, and with means for illuminating one orboth of said cards, said illuminating means including a movableback-plate carrying a single lamp.

9. In an insert card device, a box-like frame provided with separateopenings for independently changeable cards, and with means forilluminating one or both of said cards, said illuminating meansincluding a movable back-plate provided with a light admitting aperture.i

10. In an insert card device, a box-like frame provided with separateopenings for -independently changeabl cards, and with means forilluminating one or both of said cards, said illuminating meanscomprising a fixed back-plate provided with a light admitting apertureand a movable backplate provided with a light.

11. In an insert card device, a boxlike frame provided with separateopenings for independently changeable cards, and with means forilluminating one or both of said cards, said illuminating meansincluding a fixed back-plate provi ed with card supporting springs and alight. aperture.

12. In an insert card frame, a rectangular frame, front flangesextending inwardly from the frame, rear flanges extending inwardly fromthe frame and spaced from th front flanges, a cross piece connecting thefront flanges and dividing the frame opening into an upper and lowerpart, a back plate ri idly mounted in the frame and spaced from the backflanges and having a central opening, springs secured to the back plateand extending forwardly, and' a removable back plate slidingly mountedbetween the fixed back plate and the back flanges and carrying areflector and lamp, so that the removable back plate may be moveddownwardly to discharge light through the central opening in the rigidback plate, light through the upper frame opening.

13. In an insert card frame, an open frame, a transverse band extendingacross the front of the frame and dividing the frame space into twoparts, front means for holdinv cards, rear flanges extending inwardlyfrom the frame, a back plate rigidly mounted back of the lower space andhaving a central opening, and a removable back plate slidingly mountedagainst the back of the rigid back plate and carrying a reflector andlamp to project light through the central opening of the rigid .backplate and adapted to be moved up- 'means for holding cards, rear flangesextending inwardly from the frame, a back plate rigidly mounted back ofthe lower space'and having a central opening, a removable back plateslidingly mounted against the back of the rigid back plate and carryinga reflector and lamp to project light through the central opening of therigid back plate and adapted to be moved upwardly to project lightthrough the upper space, a bow attached to the frame and spanning thelower space and clearing the removable back plate, and a brace attachedto the how so as to hold the frame in an upright inclined position.

In testimony whereof I have signed my name to this specification.

MADS M. LARSEN.

or moved upwardly to discharge

